Welcome to 'Transmitting to Earth'. I'm Charssun and I'll be your host. This blog and podcast is a byproduct of VoyagerRadio.com and is intended to provide the most timely information about this Internet radio station. It is also intended to be a fun and accessible electronic journal with commentary focusing on Internet radio, podcasting and webcasting issues and technologies, music, and some of my other interests. I also offer personal perspective about being an Internet radio broadcaster (and podcaster).
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Virgin Not Exercising Marketing MuscleThree or four weeks ago, I hadn't heard of Virgin Digital, a digital music service affiliated with Virgin Entertainment Group. I'd heard of Napster, and Rhapsody, and iTunes, of course -- hasn't everyone? But for some reason, Virgin's experiment into the digital download space had escaped my radar. Wondering why, I ran some research, and here's what I came up with. There's been some wild speculation as to why Virgin Digital isn't more well-known, but I think I've come up with the real reason: the marketing department is too small. This isn't something I've just pulled out of my ass (though that's pretty close to the method); I've done some detective work, and it seems to me that Virgin simply hasn't put enough resources into marketing their digital download service. As to why, I've no idea. Perhaps they want to perfect their service before heavily promoting it to the masses. Perhaps Virgin is slowly pooling resources into its digital division, gradually building up its online distribution outlet(s). Perhaps the mother Virgin organization is overlooking the importance of its child divisions. All this is not to say that Virgin Digital has done a rotten job of marketing its service; on the contrary, they demonstrated exceptional prowess with their "Exercise Your Music Muscle" viral marketing campaign (currently still available through their website), in which a colorful desktop wallpaper depicts somewhat over 70 recording artists -- and left for us to figure out. The wallpaper is still making the rounds, but Virgin probably needs to put more money or man (and woman) power into its marketing -- I mean, if tech-savvy and music-oriented Internet junkies like me aren't hearing about their service, than who, exactly, is?
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