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Welcome to 'Transmitting to Earth'. I'm Charssun and I'll be your host. This blog and podcast is a byproduct of VoyagerRadio.com and is intended to provide the most timely information about this Internet radio station. It is also intended to be a fun and accessible electronic journal with commentary focusing on Internet radio, podcasting and webcasting issues and technologies, music, and some of my other interests. I also offer personal perspective about being an Internet radio broadcaster (and podcaster).

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Apple Changes It's Tune

 
Well, it's finally happened, folks. Apple has finally officially and indisputably joined the Dark Side with the unveiling of its new version of iTunes, making the iTunes Music Store available for Windows users. Seriously, though, I have nothing personal against the Windows operating system--in fact, I'm using it to write this post right now (though admittedly, I'm doing it out of necessity and I'd rather be using my trusty Blue Mac)--but just what is Apple thinking? You may think it's obvious; Apple wants to cash in on the ninety-something-odd percent of Windows users--and potential music buyers--who thus far have been locked out of Apple's Insanely Great music downloading service, right? Well, yes, but maybe not in the way you're thinking. Apple's not making a dime off their iTunes Music Store alone. (I exaggerate slightly, but not much--the Wall Street Journal recently reported that Apple is making approximately ten cents for every song they sell through their music downloading service--and unless Apple sells a miraculous number of songs, its simply not enough profit to reasonably justify the cost of operating the store.) So how is Apple planning on bringing in the dirty paper?

By selling Power Macs. Since the music downloaded through the iTunes Music Store can be stored on iPods, Apple is hoping these portable MP3 players, which are already being bought up by Windows users at a ratio of 2 to 1, will begin to sell exponentially and eventually entice Windows users to invest in other Apple hardware. It's part of their whole "Digital Hub" strategy, unveiled two years ago, combined with elements of their more recent "Switch" ad campaign. Apple is counting on the simplicity and elegance of their music download store to entice enough "switchers" to provide them with a larger market share, and, therefore, a future. Is this a pipe dream, or is this another brilliant save for a company that many say should have perished a long, long time ago? You tell me--make your comments below!

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